Sparkling Ice 5 Days of Flavor Holiday Recipe Campaign
Overview:
To get consumers excited around the holidays and find more usage occasions for Sparkling Ice flavors we created a holiday campaign titled “5 Days of Flavor” where leading up to Christmas for 5 days we would launch a new Holiday recipe across social platforms.
Roles:
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Creative Direction of overall campaign, strategic rollout plan, overseeing script writing, identifying and bringing together team to execute creative vision. Oversaw editing and final sign off on all completed assets.
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Photographer and Editor for still content
