Talking Rain Beverage Company Rebrand

Overview:

Founded in 1987 Talking Rain Beverage Company has been a PNW favorite initially launching Talking Rain water and Sparkling Water. Later launching the successful and very popular brand Sparkling Ice, Talking Rain Beverage Company has been less about it’s corporate entity and more about it’s individual product lines.

As product launches continue under the Talking Rain umbrella, people still don’t know who the parent company is to these brands and the Sparkling Ice equity is being leveraged to gain recognition.

With this rebrand, we are putting the Talking Rain name back out in front and associating these new brands and products with Talking Rain to build the trust of the name.

Roles:

  • Leading the creative direction of the logo redesign and overall brand expression creation in addition to assets that were created to reveal the new brand expression during our all company birthday celebration.

  • Developed key assets to be used in our live stream event announcing the rebrand company wide.

Logo Reveal Video

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Sparkling Ice Energy LaunchCreative Direction

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Talking Rain ElevateCreative Direction, Web Design, Photography