Sparkling Ice Spiked Cocktails
Overview:
Talking Rain Beverage Company, makers of Sparkling Ice, wanted to expand the Sparkling Ice brand into the alcohol space with their own seltzer. Already having one pack of basic flavors, Sparkling Ice Spiked launched a new pack of ready to drink flavors called the “cocktails” pack which brought two island favorite drinks to a can.
We wanted to launch this pack with beach bar inspired content to bring the tropical vibes anywhere consumers were.
Roles:
-
Lead creative direction of content ideations and roll out plan with social team. Lead creative direction of content theme, shoot details and production. Lead creative direction of final video assets completed.
-
Photographer and Editor for all still photography for this campaign & product launch
