Sparkling Ice Tea + Lemonade Launch Assets
Overview:
With the launch of Sparkling Ice’s newest flavor, Tea + Lemonade, in both a caffeinated and regular offering we created a suite of launch content to be used across multiple touch points for social content, loyalty pages, email creative, website content and print materials.
We produced a variety of recipe content, lifestyle content and product forward content to be used across these various channels.
Role:
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Lead creative direction of overall concept, script writing, production and completion of all final ssets.
